Because the world welcomes 2024, a singular and engaging provide comes from an surprising duo: vegan cheese model Violife and Travis Barker, the legendary drummer and producer of Blink-182. The 2 are uniting to kickstart the 12 months with a particular provide underneath the banner of the Wiiildy Good Breakfast Membership, with an easy but interesting message to customers: “I wish to purchase you breakfast.”
Barker, who has been vegan for 17 years, has been a fan of Violife for a while and first showcased its dairy-free cheeses on his Instagram earlier this 12 months. Within the submit, he whipped up a vegan cheese quesadilla utilizing Violife merchandise, and exclaimed, “Rattling, Violife is f*cking superior.”
In 2024, Violife and Barker need to carry this “superior” expertise to others by The Wiiildy Good Breakfast Membership, which was created to assist customers embrace plant-based residing within the new 12 months, when many embark on resolutions that concentrate on well being and wellness.
New 12 months, free bagel
One third of New 12 months’s resolutions are centered on dietary enhancements, and Violife is decided to help these targets with free vegan breakfast bagels by its Wiildy Good Breakfast Membership.
Violife
The initiative includes gifting customers with their first meal of the 12 months: a vegan bagel paired with what Violife calls the world’s tastiest dairy-free cream cheese.
Beginning January 1, fans of plant-based diets or these curious to attempt can go to the Violife Wiiildy Good Breakfast Membership hub to say their free bagels and dairy-free cream cheese, serving to them embark on or proceed their plant-based journey.
“The New 12 months presents the possibility to shift your mindset, reset, and create higher habits,” Olga Osminkina-Jones, Violife’s World President and Chief Progress Officer, stated in an announcement.
“Within the phrases of Travis Barker ‘our merchandise are f*cking superior’ (excuse my French), which is why we’re inspiring higher habits by providing animal-free bagels and Violife dairy-free Cream Cheese,” Osminkina-Jones stated.
“You’ll be able to keep on with your plant-based, animal-free resolutions with out compromising on style,” she stated.
The Wiiildy Good Breakfast Membership is a complete hub catering to anybody looking for plant-based breakfast choices. It presents directions for snagging the free breakfast—despatched by Instacart—and contains a wealth of New 12 months’s decision inspiration, together with extra promotions and content material out there on Violife’s social media channels all through January.
Travis Barker loves vegan meals
It’s no secret that Barker loves Violife’s vegan cheese. Nevertheless, he’s an enormous fan of different vegan firms, as properly. Collectively along with his spouse Kourtney Kardashian Barker, the 48-year-old drummer is a spokesperson for Daring Meals, which makes practical vegan rooster in numerous codecs.
Ellen von Unwerth
Barker additionally helped to open Crossroads Kitchen in Los Angeles greater than a decade in the past. The pioneering upscale vegan restaurant is now working in three places, together with contained in the Resorts World lodge and on line casino as the primary upscale vegan restaurant on the Las Vegas strip.
Exterior of the vegan meals world, the musical artist can also be the founding father of a CBD-focused model Barker Wellness, which presents quite a lot of tinctures and formulation that promote common well-being. As all the time, this model—and every part Barker does—is vegan.
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Anna Starostinetskaya is the Senior Information Editor at VegNews and is all the time maintaining a tally of all issues vegan in her dwelling metropolis of San Francisco, CA and in every single place else.
