Final month, in our annual “Occasion in Print” challenge, Huge Dave Ostrander floated concepts pizzeria operators might use to advertise Nationwide Pizza Month. Not solely is October Nationwide Pizza Month, but it surely additionally ends with certainly one of our trade’s 5 most vital gross sales days — Halloween.
For me, Halloween has all the time been a special occasion. A few of my fondest childhood reminiscences are of dressing up as a vampire or soccer participant and trick-or-treating. Once I take my two boys trick-or-treating, I believe I’ve as a lot enjoyable as they do.
Contemplating Halloween means big-time pizza gross sales, I’m guessing you’re feeling the identical approach in regards to the vacation. Which is why I hope you took Huge Dave’s September article to coronary heart and have applied a few of his ideas. There’s no purpose Nationwide Pizza Month can’t be your greatest gross sales month of the 12 months for those who take the fitting steps. So, for those who missed Huge Dave’s article from our September challenge, go to PizzaToday.com and skim it in our digital archives. It can allow you to be sure each October is a superb one.
Talking of PizzaToday.com, we have now large plans for it within the works. We’re in the course of a large overhaul of the Web page. You could recall us completely revamping it about two years in the past, and that transfer has served each us and our readers effectively. However now it’s time to construct upon that basis and proceed evolving the location. We’re going to offer extra natural editorial content material on PizzaToday.com than ever earlier than.
Concurrently, we’re additionally engaged on a redesign of the journal. It’s been just a few years since we’ve up to date our look, so it’s time to push the envelope a bit. I’m enthusiastic about what our designers are placing collectively, and I can’t wait till you see the brand new structure starting in January. My honest hope is that it helps you enhance your corporation greater than ever.
Whereas we’re with regards to self-improvement, one of many keys to any enterprise — whether or not it focuses on publishing or foodservice — is to always progress and by no means relaxation in your laurels. Because the previous cliché goes, the one fixed in life is change.
Ask your self proper now, “When was the final time I made a change for the higher in my pizzeria?” If it’s been some time, get began now — earlier than your competitors steals away your clients.
Greatest,
Jeremy White, editor-in-chief
jwhite@www.pizzatoday.com
