October has been formally acknowledged as Nationwide Pizza Month. Since its inception in 1984, it has been briefly featured now and again within the nationwide media. Yearly, Pizza Right this moment offers it some ink. This 12 months, I suggest that our trade begin a celebration and public relations blitz. If we don’t rejoice our trade, who will? I do know we don’t want a lot prompting to begin a celebration, so let’s see how we will make subsequent month a winner.
October is an ideal month to jumpstart your PR and advertising technique into excessive gear. Holidays are over, and college is again in session. The climate is cooler, and households have gotten over the money fl ow crunch of the September “again to highschool blues” (which comes with outfitting the entire youngsters in new wardrobes, provides, and many others). I’d suggest that each pizzeria operator within the nation get behind this consciousness marketing campaign. Your marketing campaign might use the next instruments to get the attention out to your space:
• Get a banner made for the entrance of your retailer.
• Headline it in your subsequent fl yer printing.
• Point out it on field toppers and door hangers.
• Change your marquee or changeable copy signal.
Should you mix Nationwide Pizza Month with one other occasion, like Nationwide Fireplace Prevention Month, it’s going to collect extra momentum. You’ll not get free public relations if the media or public thinks it’s a ploy to promote extra pizzas or promoting. Your celebration should embody some profit for the shopper. Should you don’t reply the query, “What’s in it for me?” it could be perceived as self-serving. Listed here are some concepts I’ve efficiently used for consciousness and gross sales builders.
• Workforce up with the native fi re division to do a smoke detector battery verify and substitute verify. That is so necessary for seniors as a result of they’re very afraid of climbing up on a step stool or chair to service a detector. Any fi re division value their salt will leap on the likelihood of lending a hand. Simply cross-promote the thought and supply to assist fund the battery prices. This can be a good cross promotion with an area insurance coverage firm.
• October was my anniversary month. All month lengthy we held a weekly tremendous deal and topped off the month with Buyer Appreciation Night time. This was by far the perfect single advertising occasion I ever did.
• It’s possible you’ll need to tie the affair in with an worker bounce again certificates. Throughout the month of October, staff hand out half off any massive specialty pizza to misplaced and non clients. Add this disclaimer: “One certificates per individual, legitimate solely throughout October.” To complete off the month, set up a Halloween costume parade at your retailer. All dressed youngsters and chaperones get a free slice of pie from 6-7 pm. Would just a few items of sweet and a small reward certificates even be so as? Think about if each single pizza place marketed Nationwide Pizza Month on a banner, poster, changeable copy signal, fl yer, box-topper or some other collateral piece for 5 weeks. The ability of 70,000 institutions is an enormous quantity.
October is true across the nook. Make your house the discuss of the city.
