Wednesday, September 4, 2024
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Sierra Nevada Enters Nonalcoholic Beer House


Because the no/low-alc development continues all through the business, craft beer pioneer Sierra Nevada Brewing Co. has launched its first-ever line of nonalcoholic brews: Path Cross IPA and Path Cross Golden.

Each start hitting cabinets in December 2023.  

“Our innovation brewers have been working for years to good a flavorful, satisfying non-alcoholic brew,” says Lesley Albright, VP of Advertising and marketing at Sierra Nevada Brewing Co. “We all know that drinkers admire all kinds of premium craft choices to take pleasure in at totally different events. Path Cross IPA and Golden are a terrific match when the second requires a high-quality, non-alcoholic beverage that absolutely delivers on taste and refreshment. We’re so happy to be releasing this new assortment of non-alcoholic choices.” 

Path Cross IPA makes use of Amarillo, Bravo, CTZ, Magnum and Cascade hops for an IPA taste and aroma; it is available in at 35 IBU. Path Cross Golden has a lightweight, crisp taste with Centennial, Cascade and Bravo hops, the corporate reviews, with 15 IBU.

As a substitute of eradicating alcohol after the brewing course of, each brews are made utilizing a maltase detrimental yeast pressure. They include lower than 0.5% ABV.

Each new releases hit the market with a advised retail worth of $11.99 per 6-pack of 12-oz. cans.  

Commercial

To spherical out its nonalcoholic portfolio, Sierra Nevada can also be releasing Hop Splash Citrus, a brand new line extension to its Hop Splash glowing water. Hop Splash Citrus is infused with Mosaic and Simcoe hops, and actual grapefruit and blood orange juice to enrich the hoppy flavors and aromas, the corporate says. It accommodates zero alcohol and has a advised retail worth of $8.99 per 6-pack of 12-oz. cans.  

Path Cross IPA, Path Cross Golden and Hop Splash Citrus will all be out there year-round, together with Hop Splash, which launched in late 2022.   



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