Tuesday, September 17, 2024
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Sierra Nevada Enters Nonalcoholic Beer Area


Because the no/low-alc pattern continues all through the trade, craft beer pioneer Sierra Nevada Brewing Co. has launched its first-ever line of nonalcoholic brews: Path Cross IPA and Path Cross Golden.

Each start hitting cabinets in December 2023.  

“Our innovation brewers have been working for years to excellent a flavorful, satisfying non-alcoholic brew,” says Lesley Albright, VP of Advertising and marketing at Sierra Nevada Brewing Co. “We all know that drinkers recognize all kinds of premium craft choices to take pleasure in at completely different events. Path Cross IPA and Golden are a fantastic match when the second requires a high-quality, non-alcoholic beverage that absolutely delivers on taste and refreshment. We’re so happy to be releasing this new assortment of non-alcoholic choices.” 

Path Cross IPA makes use of Amarillo, Bravo, CTZ, Magnum and Cascade hops for an IPA taste and aroma; it is available in at 35 IBU. Path Cross Golden has a light-weight, crisp taste with Centennial, Cascade and Bravo hops, the corporate studies, with 15 IBU.

As a substitute of eradicating alcohol after the brewing course of, each brews are made utilizing a maltase destructive yeast pressure. They include lower than 0.5% ABV.

Each new releases hit the market with a steered retail value of $11.99 per 6-pack of 12-oz. cans.  

Commercial

To spherical out its nonalcoholic portfolio, Sierra Nevada can be releasing Hop Splash Citrus, a brand new line extension to its Hop Splash glowing water. Hop Splash Citrus is infused with Mosaic and Simcoe hops, and actual grapefruit and blood orange juice to enhance the hoppy flavors and aromas, the corporate says. It comprises zero alcohol and has a steered retail value of $8.99 per 6-pack of 12-oz. cans.  

Path Cross IPA, Path Cross Golden and Hop Splash Citrus will all be accessible year-round, together with Hop Splash, which launched in late 2021.   



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