The worldwide partnership is the results of a mutual need for premium non-alcoholic serves, marking Guetta’s first enterprise into the non-alcoholic spirit market.
Carl Hartmann, Lyre’s co-founder, mentioned: “With David’s following worldwide, acting at prime nightclubs and festivals, I’m wanting ahead to working collectively to introduce Lyre’s onto menus at venues globally.
“This can permit folks to have better-for-you choices when they’re out watching their favorite artists carry out and at all times have the choice to really feel included,” Hartmann added.
The model launched within the Center East in 2022 and is now obtainable in over 40 markets worldwide. Lyre’s vary of non-alcoholic spirits contains liquids resembling gin, tequila and ready-to-drink cocktails.
On the partnership, Guetta added: “We’re about to alter the occasion scene collectively. Now everybody can take pleasure in great-tasting drinks with out alcohol, irrespective of the place you might be. It is all about inclusivity and freedom of alternative.
“There’s at all times that ‘cheers’ second at occasions. Many individuals assume it’s dangerous luck to cheers with water, however Lyre’s is a non-alcoholic different that enables me to benefit from the second with a top quality drink, with out consuming alcohol,” Guetta continued.
To have a good time the partnership, Lyre’s is giving each buyer a complimentary bottle of Lyre’s Classico Grande Glowing [750ml] after they buy any 700ml spirit through the Lyre’s on-line retailer between 20-27 November 2023.
