In keeping with Tetra Pak’s Index 2023, based mostly on analysis carried out by market analysis agency IPSOS which surveyed customers in ten international locations (Brazil, China, Germany, India, Kenya, South Africa, South Korea, Spain, the UK and the USA), customers space adapting the best way they eat n order to be extra sustainable. Tetra Pak calls these customers ‘climatarians’.
70% of those customers said their perception that wholesome merchandise shouldn’t hurt the setting, whereas 54% stated that they’re keen to take duty for serving to the planet by means of their very own eating regimen.
In addition to general sustainability, customers are additionally involved about extra particular points. For instance, 38% of respondents stated that meals waste was a serious concern.
Customers additionally offered a largely optimistic view on the power of know-how to steer they manner in making meals consumption extra sustainable, with 62% saying it may assist obtain a extra sustainable future. Nonetheless, some customers had been sceptical concerning the potential freshness of meals created utilizing technological improvements, speculating that it might be extra processed than conventional meals.
Alongside sustainability, well being can be changing into a better think about shopper selections. Over 70% of respondents search for wholesome merchandise over comfort. Moreover, the cost-of-living disaster doesn’t seem to have dampened customers’ enthusiasm for well being. Actually, whereas 60% of respondents stated rising costs will restrict entry to wholesome meals, solely 17% say they’d sacrifice food and drinks merchandise with well being advantages when it got here to creating financial cutbacks.
Well being and sustainability had been seen by some respondents as synonymous. 50% consider that if a meals or drink isn’t wholesome for the person, it isn’t sustainable for the planet. Moreover, 67% of respondents consider that environmental points have an effect on their well being.
“The findings of this yr’s Index are reflective of the course we’ve got taken in the previous few years, to decarbonise the meals business and make meals methods extra resilient and sustainable,” stated Adolfo Orive, President and CEO of Tetra Pak.
“In lots of elements of the world, individuals depend on merchandise akin to milk and juices for his or her day by day diet, so it’s crucial to optimise their worth chain with improvements in sourcing, packaging, processing and distribution, which is the place we’ve got been enjoying an lively position along with our clients and suppliers.
“As well as, contemplating that the world will want 60% extra meals by 2050, we’re complementing these efforts by means of applied sciences that may assist discover new sources of diet – starting from new plant-based sources to various proteins produced with biomass and precision fermentation. Each these areas are crucial to contribute in direction of meals system sustainability.”
He additionally acknowledged the huge potential of advances in meals tech. “This space is growing fairly quickly, and it’s tough to foretell when and to what extent it would succeed; however it’s only by means of continued efforts and leveraging collaboration to discover each potential alternative, that we’ll discover options to the present meals system challenges.”
