The quickly rising whiskey model Uncle Nearest has secured possession of Domaine Saint Martin. Positioned alongside the Charente River within the metropolis of Cognac, France, this property traces its lineage again 350 years, first to the Lord Mayor of Cognac, Philippe Fé de Ségeville, and subsequently to varied cognac-makers together with the Martell household, its four-generation custodian.
Encompassing greater than 100 acres with Charente River frontage, the property adjoins a cooperage, cellars and a distillery. Moreover, its 50 acres devoted to Grande Champagne vineyards make it a number one Cognac producer. To be labeled Cognac, the spirit have to be completely produced within the Cognac area of France, which includes six distinct crus. The Grande Champagne cru stands out as among the many most sought-after.
“The Uncle Nearest model thrives on its profound story of affection, honor, respect, and heritage. Our mission in Cognac echoes this essence,” says Fawn Weaver, Uncle Nearest Founder and CEO.
“Our model technique pivots from the norm. We’re unveiling a brief movie first at a number of movie festivals, then launching the model,” provides Weaver, hinting at an exploration of Cognac’s historical past. Much like The Story of Nearest Inexperienced, this cinematic portrayal of Cognac’s ascent throughout America, Europe, and Asia will likely be narrated by actor Jeffrey Wright, with filming commencing this Spring.
Spirits business stalwart, Adrian Parker, takes the helm as president of this new enterprise, which is owned by Uncle Nearest, Inc., however won’t share the identical model identify. He’s flanked by spirits professionals Brielle Caruso, who serves as Chief Advertising and marketing Officer, and Chauncey Hamlett from The Formulation Group, who heads innovation.
“Underneath Fawn’s steering and revolutionary method, the Uncle Nearest crew has created a playbook for unbiased spirits that has by no means earlier than been seen,” says Parker. “In 4 years, they’ve grown Nearest Inexperienced Distillery to the seventh most visited distillery on the earth. Whereas there just lately, I noticed automobiles backed up for 1.5 miles every manner making an attempt to get in, with greater than 14,000 visiting that weekend. The Uncle Nearest crew went from distribution in a single state to all 50 states in lower than two years and their gross sales now rank them within the high 10 of all ultra-premium American whiskey firms, the one unbiased firm in that rating.”
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