Reflective of an rising development in the tequila class, Patron has created a brand new “Additive Free” seal that can quickly roll out throughout the model’s portfolio.
This displays Patron’s continued Additive Free endorsement from the Tequila Regulatory Council (CRT), the trade’s governing physique.
“Additive Free” signifies that the tequila makes use of solely agave, water and yeast, and no sugar or chemical elements.
Whereas the demand for additive-free merchandise has elevated, the surging reputation of tequila lately has pressured producers to make extra tequila, sooner. Compounding the difficulty, there isn’t a requirement for tequila manufacturers to inform customers when components are used, ought to the components stay lower than 1% of the product’s whole quantity.
In consequence, some producers have met the elevated demand by mechanizing their processes or taking shortcuts, which have to be corrected later by utilizing business components to boost taste and coloration.
The CRT units the usual inside the trade to safeguard the Designation of Origin of Tequila, each nationally and internationally, and to ensure the authenticity of tequila for the buyer. To confirm the endorsement, an evaluation of the manufacturing strategies performed at Hacienda Patron was executed by the CRT.
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Because the governing physique of tequila, the CRT evaluates every step of the Patron manufacturing course of and the ensuing tequila for traces of components, comparable to glycerin, caramel coloring, vanilla, oak extract, and jarabe or sugar-based syrup. Some manufacturers use these components to expedite manufacturing and masks imperfections, comparable to making a tequila coloration darker to look extra aged.
“Greater than earlier than, people are acutely aware of what they’re consuming: They need pure elements and to be assured within the method during which they had been derived to ship a high-quality product that satisfies their wants,” says Patron International Vice President, Innovation and Sustainability, Samantha Newby. “Patron has been additive free since its inception and it’s one of many many the reason why folks gravitate towards it. As folks proceed to hunt all pure, high-quality merchandise, Patron is proud to as soon as once more be the chief of the additive free motion with this new Additive Free seal on our packaging.”
Patron’s new Additive Free seal will run on packaging throughout all core choices, rolling out this fall.
