A number of months in the past, I had the pleasure of spending a couple of days with a consumer, Carl Hixon. Carl is the proprietor of Georgio’s Pizza in Pensacola, Florida. Each morning, he picked me up at his oceanfront condominium and we went to work. One morning was totally different than the remaining. After I walked out to hop in his truck, I couldn’t assist however discover a really giant white purchasing bag on the roof of his Honda. It had an unmistakable Georgio’s brand on it. It seemed like Carl had set it on the roof and forgot it.
In actuality it was a ploy. Carl and I actually hit it off as a result of his thoughts is mischievous, like mine. Upon shut examination and clarification, Carl peeled the bag off the roof. It was custom-made from additional heavy vinyl and steel wire reinforcing corners. It had a strong backside and 4 50-pound grip magnets. Drain holes within the backside made it waterproof. It was very nicely constructed and seemed hurricane proof. As we made our 10-minute drive to the restaurant, we turned the focus for dozens of fellow commuters. They honked, waved, pointed, shouted, waved their fingers and made alerts to alert us to the truth that we had a bag on the roof of the truck. I couldn’t imagine the eye we acquired. We smiled, waved again and even stopped and thanked them for bringing it to our consideration.
On reflection, I feel it might be very memorable if, after we have been alerted that the bag was on the roof, we had common paper purchasing baggage — brand printed on — to present to the oldsters we ran throughout. Within the bag could be a menu, bounce-back certificates, fridge magnet and different goodies.
I’ve talked about this concept to a choose group of associates, and they’re in all probability going to present it a whirl. In an ocean of horses, the lone zebra stands out. What a strategy to put a smile on everybody’s face.
When you’d like his spin on the way it has labored out for him, Carl has agreed to let Pizza At present print his e-mail deal with: carlhixon@cox.internet. ?
Large Dave Ostrander owned a extremely profitable impartial pizzeria earlier than turning into a advisor, speaker and internationally sought-after coach. He’s a month-to-month contributor to Pizza At present and leads seminars on operational matters for the household of Pizza Expo tradeshows.
