All of us love pizza. In actual fact, it seems that People adore it a lot that pizza chains boast wait occasions rivaling airport traces, and a whopping 13 % of People bask in pizza day by day.
However it’s not often vegan pizza that they bask in, which is why vegan cheese model Daiya Meals has give you a scheme—the pizza pyramid scheme—that the model believes is the golden ticket to attractive folks to include plant-based pizzas into their day by day routines.
Conventional pyramid schemes usually evoke cringe-worthy reminiscences of “Hey girlie” direct messages, however when executed ethically, this peer-to-peer recruitment technique could be remarkably efficient.
With its pizza pyramid scheme, Daiya hopes to capitalize on the belief folks place of their family and friends when exploring new experiences, crafting a novel marketing campaign that encourages customers, even when they aren’t vegan themselves, to relish their plant-based pizzas.
Daiya Meals
“We all know that folks adore pizza at residence. Nonetheless, introducing people to plant-based meals is usually a problem, primarily on account of style skepticism. A loyal meat and dairy eater could by no means take into account including plant-based choices to their food regimen,” Melanie Domer, Chief Advertising Officer of Daiya, mentioned in a press release.
“That’s what we goal to alter. Pyramid schemes have historically been used to introduce folks to new merchandise. So, why not make that product plant-based pizza?,” Domer explains.
Influencing vegan pizza
Influential figures on the planet of meals, comedy, and recipe creation, Joseph Calcavecchia (@the_roamingfoodie), Joey Dardano (@joeydardano), and Cari Garcia (@fatgirlhedonist), are kicking off the recruitment course of by every enlisting three pals into the scheme.
This trio, in flip, will recruit their very own three pals, and the scrumptious cycle continues till everybody enjoys a Daiya frozen vegan pizza within the consolation of their houses.
Daiya Meals
Throughout social media platforms, these influencers will launch their very own pyramid schemes and begin the recruitment course of. Followers of those influencers can e mail into the scheme to begin their very own pyramids as nicely.
Daiya says there are not any queues or ready intervals—simply contact Daiya and obtain coupons for 2 free pizzas, together with a novel recruitment code to carry three of your nearest and dearest into the scheme.
Making vegan pizza a vacation
Daiya understands that America’s affinity for pizza is aware of no bounds, with a staggering three billion pizzas bought yearly. So beloved is that this dish that it has its very personal devoted vacation, sparking fervent debates over whether or not pineapple belongs on pizza and if skinny crust is greatest.
“We’ve designed our Daiya Pizza Pyramid Scheme to make the expertise of making an attempt scrumptious plant-based meals simpler and extra pleasing than ever,” Domer mentioned.
“By counting on peer-to-peer suggestions, we provide pizza lovers a risk-free solution to style our pizza, even when they aren’t solely plant-based themselves. We’re assured they’ll adore it,” Domer provides.
Daiya’s Pizza Pyramid Scheme presents customers the prospect to pattern a wide range of plant-based and gluten-free pizzas, together with Meatless Pepperoni, Cheeze Lover’s, Fireplace-Roasted Greens, Supreme, and BBQ Plant-based Chick’n Fashion flavors.
The Daiya Pizza Pyramid Scheme will stay in impact till the slices run out.
A vegan cheese pioneer
Based in 2008, Daiya was the primary model to current the world with a dairy-free cheese that melted similar to its animal counterpart. Daiya’s vegan cheese choices started with blocks, shreds, slices, sticks, cream cheese fashion spreads, and cheese sauces.
Since then, the model has explored varied improvements, together with reformulating its vegan cheese to incorporate chickpeas and oats and increasing into cheese-forward meals like boxed mac and cheese, frozen pizza, and frozen vegan cheesecake.
Daiya Meals
Final 12 months, the Canadian model launched a new-to-market four-cheese mix in two varieties (Italian and Mexican) which included Asiago and Asadero cheeses that had been distinctive to the dairy-free cheese business, together with a Feta Fashion Block, Grilling Cheeze Blocks, flatbreads in three flavors, and a brand new Cheddar Jalapeño taste of its mac and cheese.
This month, the model added to its lineup with the launch of dairy-free crumbles in goat and feta varieties.
Daiya can also be working to enhance its vegan cheese additional by allocating a considerable monetary funding in the direction of exploring pure fermentation strategies.
Daiya Meals
The corporate’s engineers have silently been fine-tuning the method at a specialised fermentation lab situated inside Daiya’s expansive 400,000-square-foot facility in British Columbia. Using up to date know-how and conventional cheesemaking practices, Daiya is crafting modern vegan cheeses that buyers will expertise within the close to future.
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Nicole Axworthy is the Information Editor at VegNews and creator of the cookbook DIY Vegan.
