John Williams owns Rock Creek Pizza Firm in Sandy, Utah. He’s one in every of 10 pizzeria house owners who shall be collaborating in an expanded “Beer & Bull in Print” question-and-answer session we’ll be publishing in our September 2009 subject. 09.09.09 is coming — right here’s a small pattern of what the “Beer & Bull in Print” will provide.
PT: I do know 2008 was a troublesome 12 months for many operators. How are issues going at Rock Creek?
JW: Enterprise was down by roughly 15 p.c for us in 2008. However now we have been on a gradual rise again in a optimistic route since March of 2009.
PT: Have you ever altered your promoting funds in ’09?
JW: Now we have elevated it over final 12 months to get our message out to extra folks and hold our present prospects reminded that we’re nonetheless right here and hungry for his or her enterprise.
PT: What advertising and marketing medium has given you the very best return?
JW: Advertising and marketing to our present buyer base and making direct contact with potential prospects.
PT: What areas have been best so that you can tighten when issues acquired powerful with the financial system?
JW: After all, we appeared carefully at staffing ranges. We additionally re-negotiated our lease, switched to disposable wares and left our dishwasher lease.
PT: What’s your main concern heading into 2010?
JW: Preserving our momentum going, reaching extra folks and getting our present prospects to come back in additional usually.
