What precisely is 09.09.09, and the place did the thought come from? For months now we’ve been teasing you with promos. Each time you watched a video on the Pizza Right this moment house web page, we talked about that 09.09.09 was coming. We e-mailed you about it. We despatched you celebration invites hyping a particular occasion in print. We’ve Twittered about it. …
All of it started at Worldwide Pizza Expo 2009 in Las Vegas. That present, greater than another in current reminiscence, struck a chord. Whereas the financial image was at its bleakest, pizzeria operators got here by the hundreds to Sin Metropolis to have a good time and advance our nice trade. These operators, as I’ve written previously, have been there to study and apply the data they have been buying. They weren’t rolling over within the face of adversity; they have been snubbing their noses at it, seemingly saying, “We’ll present you!”
And so they have. The pizza trade has remained resilient as different sectors of foodservice have plummeted.
Not lengthy after the present ended — it was early April — the Pizza Right this moment workplace was nonetheless abuzz over the joy generated at Worldwide Pizza Expo 2009. Our writer, Pete Lachapelle, challenged us to discover a strategy to bottle that magic and translate it into print.
And I imagine we’ve. Really, we took it a step past that and have created “An Occasion in Print”. We approached the September situation (09.09.09) as a three-avenue hall of data — print, Net and video — all linked to 1 one other:
1. Pizza Right this moment journal You’ll have already seen that the design of this situation is totally completely different from earlier points. That’s as a result of we threw out the templates and developed a design method that highlights the only, biggest issue of the pizza trade’s success — folks. We’ve lined up our foremost specialists. What they should say is enlightening. As you progress by way of this month’s pages, we belief you’ll agree that these are the gurus, the proprietor/operators which can be actually on the slicing fringe of the pizza biz and the data they provide is of nice worth to you.
2. pizzatoday.com On the street or don’t have your Pizza Right this moment in entrance of you? No downside, simply go to our Site, pizzatoday.com. You may learn your entire September situation on-line. However don’t cease there. Our Site has quite a few, thrilling alternatives.
3. On-line Movies We shot movies of almost half of the tales you’ll learn within the September situation — movies you can entry anytime you would like on our Site.
We flew to Chicago to movie Pat Bruno making recent mozzarella, recent ricotta and stuffed Portobello mushrooms. Chef Jeff flew from Georgia to our workplace in Louisville to make a plethora of things starting from pizza wraps to ricotta gnocchi. Heck, even a previous Impartial of the Yr, Darryl Reginelli, dropped by.
In the end, this situation is about you — the pizzeria operators who’ve discovered a strategy to succeed when the chips are down. Numerous nice folks have numerous nice issues to say on this situation. Soak it up. You’ll be glad you probably did.
Cheers,
Jeremy White editor-in-chief
jwhite@www.pizzatoday.com
