Networld Media Group, which owns a lot of B2B web sites within the restaurant, know-how and retail areas, has launched its first shopper web site, Rewards That Matter, together with related social media accounts on Fb and Instagram. The positioning launched on August 3, 2023.
Rewards That Matter brings consciousness to customers of the a whole bunch of loyalty packages accessible throughout markets in eating places, retail, journey, banking, leisure and extra. The positioning, which presents perception on loyalty program information and rewards program updates, is a primary of its type for Networld Media Group, which owns FastCasual.com, RetailCustomerExperience.com, and PizzaMarketplace.com and operates a lot of commerce exhibits together with the Quick Informal Govt Summit and the Interactive Buyer Expertise Summit.
“Networld Media Group historically publishes B2B information and business traits enterprise websites. This will likely be our first launch into B2C,” stated Kathy Doyle, CEO of Networld Media Group. “This data portfolio will give a lot of our B2B readers and advertisers a technique to get their loyalty packages’ messages out to the world. Model loyalty packages proceed to ramp up as a means for companies not solely to realize new clients but in addition to enhance their buyer lifetime worth. It’s a pure match for us to have the ability to stream content material to customers from our enterprise websites who care about getting the bang for probably the most buck through the buy course of.”
Customers are extra seemingly than ever to hitch a loyalty program and prepared to pay if this system ensures reductions and presents related advantages, in line with a Clarus Commerce loyalty knowledge examine. The information revealed 78% are fascinated about such packages.
“Loyalty packages are engaging to all demographics, however they’ve turn into an anticipated and pure a part of the acquisition course of amongst millennials and GenZers,” Doyle stated. “It is necessary for manufacturers not solely to take part, however to verify they convey these program choices successfully. It is a car for them to try this.”
Manufacturers can submit their loyalty packages for inclusion on RewardsThatMatter.com through an on-line type. Manufacturers may ship related information to web site editor Judy Mottl at RewardsThatMatter@NetworldMediaGroup.com.
“We try to be the one-stop spot for customers to get loyalty and rewards program information and the place for manufacturers to make sure their clients are conscious of what their loyalty and reward packages present,” Mottl stated.
