Patty Phillips owns and operates California-based Patty’s on the Run. This take-and-bake supply firm gives an entire line of pizzas, sides, sandwiches and desserts. The corporate additionally gives a wholesale line of pizzas for the industrial market and lately diminished its actual property by closing its retailer and shifting on-line.642-444
Q. How does the “Patty’s on the Run” idea work?
A. With the way in which the economic system is heading and the excessive rents in California particularly we had been on a high-end boutique road in Santa Monica which is sort of just like the Beverly Hills of Santa Monica about 30 to 40 companies had gone out. The landlords weren’t reducing the lease. I had this concept as an alternative of getting a brick and mortar location, I’d take it digital, since we now have loyal prospects. Folks can go to our Site … and order on-line and we’re delivering it to them totally free. It was a approach to take care of the difficult surroundings for companies right now. I introduced the whole lot into my wholesale facility and we carved out a distinct segment. We ship all through west L.A.
Q. How did you initially begin your wholesale enterprise?
A. Like something in life, generally you simply sort of fall into issues. I had a chef are available into my store again in 1989 and stated ‘you’ve gotten the very best pizza I’ve ever had. Are you able to make them and ship them to me?’ … Finally, I bought (resort contracts). It’s been one resort at a time, one pizza at a time. We bought giant sufficient in order that we might have a separate wholesale facility.
Q. What’s the attract of take-and-bake pizza?
A. It takes some time for folks to grasp the idea of take-and-bake pizza. We clarify to our prospects that research have proven that pizza deteriorates after it’s cooked inside 7 minutes. It’s getting chilly; it’s getting soggy. With a take-and-bake pizza, you get it recent to your door, and while you’re prepared, you set it within the oven to bake. It solely takes quarter-hour to cook dinner. It’s recent, scorching scrumptious pizza proper out of your oven.
Q. How does the supply side of take-and-bake give you the results you want?
A. It’s getting there. It’s a model new idea. We simply began this in March. It’s getting folks used to (the truth that) we’re not situated in Santa Monica, however they’ll get the pizza and get it delivered.
Q. Have you ever thought of baking in-house?
A. We’re toying with the thought of providing cooked pizzas. We’re undecided if we’re going to go that route. If you get a recent pizza delivered to your door, it’s so significantly better if you happen to can put it in your oven. You don’t must have it there at a sure time. You’ll be able to have it delivered at 5, understanding that your visitors are going to be there at 7. It’s extra handy for folks, in the event that they give it some thought.642-445
