October has at all times been my favourite month. I acquired married in October. I performed highschool soccer in October. I watch the World Sequence each October (ready for these Cubs to get there!). I additionally watch a change of seasons culminate into one thing fairly spectacular each October because the leaves flip, the air chills and the native apples stay as much as their names and are, properly, scrumptious.
Then there’s my favourite vacation: Halloween brings children by my neighborhood — mine amongst them — dressed as the whole lot from superheroes to ghosts. As you possibly can see, I’ve been captivated with Autumn for so long as I can keep in mind. And you need to be, too. Why? As a result of October represents the start of your busiest time as a pizzeria proprietor. You’re in all probability conscious of the trade’s 5 main gross sales days (listed right here in chronological order from in the present day):
• Halloween
• The day earlier than Thanksgiving
• New 12 months’s Eve
• New 12 months’s Day
• Tremendous Bowl Sunday
Whether or not you’re having a Halloween get together or just providing ghoulish specials, the final day of October is a day it is best to mark in your calendar. The children wish to get out and trick-or-treat. Mother and father have to get them fed in a rush and get them out the door. You match the invoice completely, significantly should you ship.
Start making your Halloween plans now. When you get these finalized, transfer onto the 4 different main days. Early planning results in success.
Talking of success, this situation highlights America’s most profitable impartial pizza operations. Our annual “Scorching 100″ record is among the most-requested items of knowledge we offer. Discover this yr’s installment on pages 54-55. In case your pizzeria is on the record, I supply a hearty congratulations. If it’s not: maintain working to get there. That is the place you wish to be.
Greatest, ”
Jeremy White, editor-in-chief
jwhite@www.pizzatoday.com
